I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

I was never in it for the money : Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur. / Müller, Anders Riel; Sørensen, Bo Ærenlund.

In: European Journal of Cultural Studies, Vol. 25, No. 5, 2022, p. 1377–1394.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Müller, AR & Sørensen, BÆ 2022, 'I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur', European Journal of Cultural Studies, vol. 25, no. 5, pp. 1377–1394. https://doi.org/10.1177/13675494221081547

APA

Müller, A. R., & Sørensen, B. Æ. (2022). I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur. European Journal of Cultural Studies, 25(5), 1377–1394. https://doi.org/10.1177/13675494221081547

Vancouver

Müller AR, Sørensen BÆ. I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur. European Journal of Cultural Studies. 2022;25(5):1377–1394. https://doi.org/10.1177/13675494221081547

Author

Müller, Anders Riel ; Sørensen, Bo Ærenlund. / I was never in it for the money : Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur. In: European Journal of Cultural Studies. 2022 ; Vol. 25, No. 5. pp. 1377–1394.

Bibtex

@article{7de468b9171a41a3acbe48ea49ac69a6,
title = "I was never in it for the money: Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur",
abstract = "This article critically interrogates media coverage of Claus Meyer, Danish gastro-entrepreneur, founder of New Nordic Cuisine, and co-founder of the restaurant noma. The article analyzes how the Danish press has constructed Meyer as an exemplary social entrepreneur on a mission to take on established agro-industrial interests and change the ways we produce and consume food. We argue that uncritical media narratives, that positioned Claus Meyer as the little man who successfully took on the establishment, in fact helped to produce brand value for his company in part by glossing over his close ties to state and corporate interests as well as Meyer{\textquoteright}s quite conventional business practices. The media{\textquoteright}s portrayal of Meyer as an entrepreneur on a social mission constitutes an uncritical celebration of the social entrepreneur and the marketization of society.",
keywords = "marketization, Media, New Nordic Cuisine, social entrepreneurship, spiritualism",
author = "M{\"u}ller, {Anders Riel} and S{\o}rensen, {Bo {\AE}renlund}",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2022.",
year = "2022",
doi = "10.1177/13675494221081547",
language = "English",
volume = "25",
pages = "1377–1394",
journal = "European Journal of Cultural Studies",
issn = "1367-5494",
publisher = "SAGE Publications",
number = "5",

}

RIS

TY - JOUR

T1 - I was never in it for the money

T2 - Media narratives of celebrity chefs and the gastro-capitalist social entrepreneur

AU - Müller, Anders Riel

AU - Sørensen, Bo Ærenlund

N1 - Publisher Copyright: © The Author(s) 2022.

PY - 2022

Y1 - 2022

N2 - This article critically interrogates media coverage of Claus Meyer, Danish gastro-entrepreneur, founder of New Nordic Cuisine, and co-founder of the restaurant noma. The article analyzes how the Danish press has constructed Meyer as an exemplary social entrepreneur on a mission to take on established agro-industrial interests and change the ways we produce and consume food. We argue that uncritical media narratives, that positioned Claus Meyer as the little man who successfully took on the establishment, in fact helped to produce brand value for his company in part by glossing over his close ties to state and corporate interests as well as Meyer’s quite conventional business practices. The media’s portrayal of Meyer as an entrepreneur on a social mission constitutes an uncritical celebration of the social entrepreneur and the marketization of society.

AB - This article critically interrogates media coverage of Claus Meyer, Danish gastro-entrepreneur, founder of New Nordic Cuisine, and co-founder of the restaurant noma. The article analyzes how the Danish press has constructed Meyer as an exemplary social entrepreneur on a mission to take on established agro-industrial interests and change the ways we produce and consume food. We argue that uncritical media narratives, that positioned Claus Meyer as the little man who successfully took on the establishment, in fact helped to produce brand value for his company in part by glossing over his close ties to state and corporate interests as well as Meyer’s quite conventional business practices. The media’s portrayal of Meyer as an entrepreneur on a social mission constitutes an uncritical celebration of the social entrepreneur and the marketization of society.

KW - marketization

KW - Media

KW - New Nordic Cuisine

KW - social entrepreneurship

KW - spiritualism

U2 - 10.1177/13675494221081547

DO - 10.1177/13675494221081547

M3 - Journal article

AN - SCOPUS:85126729014

VL - 25

SP - 1377

EP - 1394

JO - European Journal of Cultural Studies

JF - European Journal of Cultural Studies

SN - 1367-5494

IS - 5

ER -

ID: 309088373