Mauss' seminal doctoral thesis, On Prayer [1909], captured the social character of prayer, but he sidelined the rosary as a merely mechanical prayer of repetition. This article also finds repetition at play in the rosary, as it is performed in the shrine of Our Lady of Soufanieh, Damascus, in pre-2011 Syria. However, it argues that repetition need not be conceptualised as dulling and inhibiting for the devotee. Rather, repetition can be seen like a heartbeat: something alive and pulsating. The repetition of the prayers among the followers is seen as unforced, a voluntary response to a grace already bestowed upon them by the Virgin Mary and Christ. Prayers are a response to this grace and, in this sense, repetition is to be understood as re-petition. This re-petition is seen as modelling the individual in the image of the Virgin Mary and, by this, exemplifying the saintly character of the devout.