Communicating climate science: The role of perceived communicator's motives

Research output: Contribution to journalJournal articleResearchpeer-review

In two experimental studies, we investigated the effects of public perceptions of climate scientists' communicative motives on trust in scientists and willingness to engage with climate science messages. Study 1 demonstrated that members of the public who were led to believe that scientists aim to inform about the consequences of climate change (rather than to persuade to take a particular course of action) reported higher trust in scientists and stronger willingness to engage in environmental behaviour. Study 2 revealed that this effect was moderated by the style of the scientific message that participants were exposed to. Participants who expected scientists to engage in persuasion were more receptive to persuasive rather than informative messages, while the opposite was true for participants who believed that scientists' purpose was purely to inform. In both studies the effects of perceived motives on willingness to act in line with the climate change messages were mediated through trust in scientists. The data demonstrate that managing public expectations about the purposes of science communication and delivering messages that are consistent with these expectations are a key to successful communication of climate science.

Original languageEnglish
JournalJournal of Environmental Psychology
Volume32
Issue number1
Pages (from-to)11-18
Number of pages8
ISSN0272-4944
DOIs
Publication statusPublished - 1 Mar 2012
Externally publishedYes

    Research areas

  • Environmental behaviour, Science communication, Trust

ID: 214451844